A video of your business or an interesting video with a message about your business will encourage viewers to visit your website. Your video on these on-line video websites helps your website in the search engines like Google. Although working with other social media should be considered to ensure a video has every opportunity to be found by all the search engines.
Here is a video of a London restaurant promoting their food. How much text and pictures would you need to convey this 2.5 minute video?
A growing number of major companies are now using YouTube as another advertising medium to reach the hundreds of millions of monthly YouTube viewers. The fact that it is free makes it an ideal place to experiment, marketing your business products or services. Some companies use online video to inform and update their employees about company information. Others use online video to explain how to use their products or services.
Finally local businesses can use the video medium to showcase their businesses. Although a video up loaded to YouTube can be viewed around the world it can also show up in a local search. This Wedding Car video uses still pictures to show their range of services.
Since YouTube took the Internet by storm a year after its launch in 2005 and was subsequently bought by Google in 2006 for $1.6billion. I have watched with interest the direction that online video is taking. Although YouTube is by far the largest video sharing site there are a number of other websites offering to showcase videos.
Video is the immediate future of the Internet. And for once it is not expensive to be part of it, which in the economic climate we are in at the moment is just as well. YouTube has finally found a way to make money by advertising on videos and hopefully will keep the ability to up load videos free for many years to come.
