A Website versa Online Business Video
A good website should look professional, be easy to navigate and provide the information the searcher is looking for. And a good business website is one that is easily found by your potential customers. If your website designer does not offer you both good design and SEO, you should be looking for another website designer.
If you are not ready to invest in a website then consider a business video which can give your business exposure on the Internet. Distributed correctly you would get more exposure with a video than having a website no one can find. And it would cost you nothing but your time if you made the video yourself. There are a number of individuals that have made a living just from up loading videos to YouTube.
Watch this video of a US company that has not only used the new video medium to market their product but has made a humourous series of videos about their product. Apparently increasing their sales of the product by 500%. The company is called Blendex.
An Optimized Website with Video can mean Higher Ranking.
I am not a website designer but I know how to improve a websites visibility. I have improved family, friends and colleagues websites, which has given me a good deal of knowledge about optimizing a website for the search engines like Google, Yahoo, Bing, etc. Good website optimization will get your website highly ranked and keep it highly ranked.
An online business video optimised in the same way, can also reach a page one listing on the search engines like Google, Yahoo, Bing etc. A video is just a black box to search engines, as are photos. The title, description and keywords that are up loaded with a video are the important part of getting a video to rank highly on search engines, along with other technologies.
Video embeded in your Website.
You may already have a highly ranked website. But could your services or products also benefit from video? For example, one of my family businesses is called Edible Bouquets. When the business was launched in May 2007 it was a new concept of offering fresh fruit arranged like flowers as a gift.
Although the website has good quality photos of every fruit bouquet design, I produced a few videos of the business and the products being made. I up loaded them to YouTube and other video sharing sites and embeded the videos in pages on the website, where appropriate.
One video has had over 170,000 views to date, which does not include views of the video on the website. With a link to the website in the description on the video sharing site means viewers are one click away from your website.
