I provide a video production and editing services to businesses in the UK. In the US video in business websites is growing massively. Google and all other search engines now treat videos the same as they treat websites but with one major difference. A website can take months to show up on Google or Yahoo etc, but a video can show up in a Google search the next day.
This gives businesses a great opportunity to run advertising campaigns with videos on the Internet. A video also gives you a presence on other sites like all the video sharing sites not just on your own website. This can attract new customers to your website. The other great benefit of video is, it can be created at a very low cost.
My three family businesses generate most of their customers from their websites. Videos produced of their products and services have helped enormously with attracting new customers.
I carried out an experiment recently with video and these are the results:
I carried out the exercise for two reasons. One to checkout my new Panasonic High Definition Camcorder and two to see how fast I could get a new video indexed on Google. The results above speak for themselves.
The Internet is a great marketing medium, in my opinion, but it has grown so large. It has become more and more difficult to become noticed on the Internet with a website, without a great deal of optimisation and time.
Since Google bought YouTube in 2006, video is treated the same as websites. And from my experience video seems to get indexed faster than websites. Which makes it a great medium and an inexpensive way to promote new products and services to new and existing customers.
I have spent a great deal of time producing videos for the Internet and how video is treated by the search engines like Google, Yahoo, Bing, etc. The video shown above was unloaded to YouTube without any special software tools, just my knowledge of video and search engines.
I am so confident about video I am willing to produce any business their first video free of charge and will ensure it is listed high on the search engines like Google.
